Can you really get serious media coverage during COVID?
Yes, but you have to PITCH IN ALL CAPS...
During COVID-19 we are up against the most difficult news cycle in modern history. Pointman has responded by digging even deeper and pushing our clients and ourselves to turn up the volume, go to 11 and produce even more deeply newsworthy and original pitches.
Our proven News Creation tactics of humour, surveys and ‘newsjacking’ have been put to the test ...and we’ve succeeded in capturing major coverage for our clients, on many varied PR pitches, on both sides of the border.
In times like these, the rubber meets the road and it becomes very clear, very quickly if you are working with an agency that can really deliver under extraordinary pressure. If you are comparing agencies, make sure you ask for their best ideas and their track record for making things work during COVID-19!
Getting the media coverage you deserve is still absolutely possible, but now more than ever, the best idea wins.