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Can you really get serious media coverage during COVID?

Yes, but you have to PITCH IN ALL CAPS...

During COVID-19 we are up against the most difficult news cycle in modern history. Pointman has responded by digging even deeper and pushing our clients and ourselves to turn up the volume, go to 11 and produce even more deeply newsworthy and original pitches.

Our proven News Creation tactics of humour, surveys and ‘newsjacking’ have been put to the test ...and we’ve succeeded in capturing major coverage for our clients, on many varied PR pitches, on both sides of the border. 

In times like these, the rubber meets the road and it becomes very clear, very quickly if you are working with an agency that can really deliver under extraordinary pressure. If you are comparing agencies, make sure you ask for their best ideas and their track record for making things work during COVID-19!

Getting the media coverage you deserve is still absolutely possible, but now more than ever, the best idea wins. 

 
 
 
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The Reviews are in!

 
 
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One-night stands
aren’t our style.

Give Us 90 Days. If you can roll with our three-project minimum, we'll spin out a trifecta of clever, original pitches to gain and sustain media traction for your company. 

 
 

Meet Canada’s (Really North America's) Top News Creator -Patrick McCaully

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Are you really ready
to meet the media?

Media interview requests often come in fast and furious, leaving you little time to prepare "on the fly." That's why it’s essential to develop a framework of key messages, usable quotes and interview tactics BEFORE the phone starts ringing. 

Pointman News Creation has led companies of all sizes and scopes through the minefield of media interviews. We literally put you under the hot lights by simulating a real TV news interview. We force you to face the hard questions so you'll be able to handle anything the media might throw at you. 

We offer full-day and half-day media training sessions.

 
 
 

Recent News Media Domination


Can an eight year-old sell a home on Toronto’s sizzling market?

$997K in ad value including news segments on City Line, CTV and Toronto Sun.

80 Stories ? 32 Radio Hits ? 4 TV Hits ? 44 Online Hits

We saved Canadians from Phantom FOG Blobbers

News segments include Global TV Toronto and Calgary, NewsTalk 1010, 680 News and Chex Peterborough.

80 Stories ? 32 Radio Hits ? 44 Online Hits ? 4 TV Hits

Caffeinated Kindness. We Created Ontario’s First Common Kindness Day

$880K in ad value which included CTV News Ottawa, CKWS Kingston, CHEX TV, and Insurance Business Canada and Thompson’s World Insurance News.

79 Stories ? 8 Radio Hits ? 22 TV Hits
39 Online Hits ? 10 Print Hits

 

That Time We (Tried) To Save Democracy

In less than three weeks, our campaign generated a whopping 4862 online engagements in all.

Pointman! founder Patrick McCaully called for a Canada-wide conversation on a Trump presidency by appearing on high profile Canadian news outlets like CTV Newsnet (debate night coverage,) City TV, 680 News and Metro.

The Houston Press cites our irresistible and hilarious pitch

Sometimes, being a professional media operative can be a lot of fun … but very rarely do we get called out by name in the national and international stories that we generate.

44 STORIES ? 3 RADIO HITS ? 7 TV HITS ? 33 ONLINE HITS

How We Broke the Internet with a Silk Tie!

$11,473,000 in ad value.


$25,000 of ties sold in less than a week (for charity)

MASSIVE INTERNATIONAL REACH OF 116,000,000 IMPRESSIONS!
WEBSITE TRAFFIC BUMP + 5131 VISITORS DURING 4 WEEKS OF PITCHING!

357 Stories ? 63 TV Hits ? 31 Radio Hits
238 Online Hits ? 25 Print Hits

 

 
 

Let’s talk pr! 

A Friendly Pointman News Creation Agent is Standing by
for Your
Email Communication.

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Where are you targeting PR efforts?
 
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