That Time We (Tried) To Save Democracy
We doubled down on dumping Donald ...
Sometimes, when you have the ability to land major national news for a client or a cause, you have to use your skills to try and make a difference. That's the situation that we found ourselves in three weeks before the US election...
We'd had enough of the Donald. Between 'Pu##y Gate', threatening to put Hillary in jail, angry vitriol from the man himself (and his supporters) we felt like something had to be done. Coming off the international success of our Dump Trump Tie campaign, we were uniquely positioned to make a national statement: Canada is not down with the Donald.
Thus, the Dump Donald, Eh! Campaign was born. Though our opinions expressed don't necessarily reflect those of our clients or all Canadians, we became political advocates to stir up the national conversation and get Canadians to finally weigh in on the US election, something that we were far to polite about leading up to the vote.
We quickly created an online political popup store with the goal of selling Dump Donald lawn signs, hats and t-shirts with all profits going to write a cheque to Donald J. Trump - the newsworthy catch? He'd have to drop out to cash it.
Pointman! founder Patrick McCaully called for a Canada-wide conversation on a Trump presidency by appearing on high profile Canadian news outlets like CTV Newsnet (debate night coverage,) City TV, 680 News and Metro.
Our campaign successfully lit a wildfire of comments online by many angry expletive filled Trump supporters, Hillary supporters and those simply calling for reason and less hatred. In less than three weeks, our campaign generated a whopping 4862 online engagements in all.
We even went to the streets and filmed a video mixing it up with Canadians to get a national read on what they really thought of the Donald.
Though many protests popped up across the country after Trump won the presidency, Canada was mostly silent on the subject before the election. Our national campaign succeeded in making Canadians stop and think about what Trump in the White House would mean for all of us.
We tried Canada ... we tried.