It's not me ... It's YOU!
Based on the premise that Canadians are far too polite to fire their financial advisors (even when they are underperforming) Pointman created 'Advisor Break Up Cards' for our client Hennick Wealth Management as a way to politely get out of bad business relationships.
The cards appeared friendly at first, but had an honest poem inside that dismissed the Advisor. The cards were available for download on the Hennick Wealth site.
Our pitch got major attention and coverage from the business media including: BNN, CP24, Yahoo Finance, CTV (Ottawa, Edmonton, Calgary, Vancouver) and the Globe and Mail.
In the end we secured 33 stories and $478,050 in ad value for our client.
See full coveragebook of media hits here.