Call // Question // Earn Media Coverage



Getting media attention for yourself, your brand or your service can be difficult. You are competing for coverage with hundreds of media pitches every day - it's pretty easy to have your pitch get lost in the shuffle or ignored altogether. We created for you, the solopreneur, small business or bootstrap start-up that needs senior advice, but can't afford a $15,000 PR campaign. 

Just pre-pay for a one-hour media domination session, schedule a time that is convenient for you and ask us anything live via Zoom conference. We're here to answer all your PR/media relations questions.

How much does it cost? usually charges a flat fee of $500 for an hour, but for the duration of the COVID-19 crisis, we are reducing the price to just $250 for 1 PR hour of PR advice with Director of International Media Domination, Patrick McCaully. See Patrick's bio here.

Is this just for PR Emergencies? 

No. We can certainly talk you through the basics of a crisis management plan, but we are here to answer any PR campaign question that you have.

What do you know that I don't

In his over 20 years of PR experience, Patrick has brainstormed, creative directed and pitched thousands of highly successful media relations campaigns on both sides of the border with continually evolving tactics. You can see some of his best work here. He also worked as a journalist at 3 of Canada's 4 national broadcast outlets (CTV National News, City tv and Global.) Much of that time, he was an Assignment Editor - the person who makes the decision on coverage based on PR pitches. The combination of over 20 years of Media and PR experience make him one of the most knowledgable and effective communications professionals in North America. In addition, Pointman News Creation has won 10 Clutch marketing awards in the past 12 months and is currently ranked #9 globally, #3 in Canada and #2 in Toronto for media relations agencies.

What can I ask you?

You can ask us any PR question that you have but generally we counsel on: 

  • Creating and evaluating the best PR ideas/pitch concepts

  • Creating a 'plan b' if your media relations campaign isn't getting traction

  • Crisis communications basics

  • Which media/scope to pitch your story to

  • Tactical tips for effective pitching of the media

  • How to create an email that gets noticed by media 

  • The best and worst times to reach out to media

  • The do's and don'ts of media relations

  • And much much more

Can I send you something to review?

No, is set up to give you advice via Zoom. We do not evaluate or edit your PR materials. Full PR campaign services are available at Pointman News Creation.

What if I have more questions than the hour lets me ask?

We're happy to book another half hour or hour-long session at a discounted rate.

Will you pitch the media for me?

No, is about arming you with the tools and tactics to pitch the media yourself.

I'm ready to book a session

Great! Please click on the gold button to pre-pay and schedule a time for us to talk.